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	<title>iMore &#187; blackberry curve</title>
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		<title>Attack of the Twofer: BlackBerry Briefly Outsells iPhone</title>
		<link>http://www.imore.com/2009/05/05/attack-twofer-blackberry-briefly-outsells-iphone/</link>
		<comments>http://www.imore.com/2009/05/05/attack-twofer-blackberry-briefly-outsells-iphone/#comments</comments>
		<pubDate>Tue, 05 May 2009 11:21:26 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[blackberry curve]]></category>
		<category><![CDATA[iphone vs blackberry]]></category>
		<category><![CDATA[sales figures]]></category>
		<category><![CDATA[we're number two]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=8376</guid>
		<description><![CDATA[Yes, it&#8217;s true. Just like <a href="http://crackberry.com/blackberry-curve-8300-series-chops-iphone-q1-sales">CrackBerry</a>&#8216;s reporting. According to <a href="http://www.npd.com/press/releases/press_090504.html">NPD</a> (via <a href="http://www.engadget.com/2009/05/04/blackberry-curve-83xx-overtakes-iphone-3g-in-us-smartphone-ranki/">Engadget</a>), the oldest remaining version of the BlackBerry Curve, when heavily discounted and given away in two-for-one]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.imore.com/images/stories/2009/03/what_if_blackberry_connect_iphone.jpg" alt="" title="what_if_blackberry_connect_iphone" width="340" height="166" class="aligncenter size-full wp-image-7837" /></p>

<p>Yes, it&#8217;s true. Just like <a href="http://crackberry.com/blackberry-curve-8300-series-chops-iphone-q1-sales">CrackBerry</a>&#8216;s reporting. According to <a href="http://www.npd.com/press/releases/press_090504.html">NPD</a> (via <a href="http://www.engadget.com/2009/05/04/blackberry-curve-83xx-overtakes-iphone-3g-in-us-smartphone-ranki/">Engadget</a>), the oldest remaining version of the BlackBerry Curve, when heavily discounted and given away in two-for-one promo deals, briefly regained the #1 best seller position on the smartphone index from the iPhone 3G, which had to settle for a high-margin #2. Also, discounted and given away two-for-one, when combined with heavy marketing and the power and reach of the Verizon network&#8230; did not. BlackBerry Storm was #3.</p>

<p>Cutting margins and giving away product may pad the numbers, but as Palm found out with the Centro, you can&#8217;t make &#8220;zero&#8221; up on volume.</p>
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