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	<title>iMore &#187; forstall</title>
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	<link>http://www.imore.com</link>
	<description>More of everything iPhone and iPad</description>
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		<title>Scott Forstall: The &quot;mini-Steve&quot; behind iOS for iPhone and iPad</title>
		<link>http://www.imore.com/2011/10/13/scott-forstall-ministeve-ios-software-iphone/</link>
		<comments>http://www.imore.com/2011/10/13/scott-forstall-ministeve-ios-software-iphone/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 19:55:09 +0000</pubDate>
		<dc:creator>Andrew Wray</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[executive]]></category>
		<category><![CDATA[forstall]]></category>
		<category><![CDATA[ios]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[ipod touch]]></category>
		<category><![CDATA[scott forstall]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://www.tipb.com/?p=79192</guid>
		<description><![CDATA[<a href="http://www.imore.com/2011/10/13/scott-forstall-ministeve-ios-software-iphone/scott-forstall/" rel="attachment wp-att-79196"></a>

Scott Forstall, the man in charge of Apple's Mobile Software Division and head of the iOS development team, was profiled by <em>Bloomberg Businessweek</em>, and they revealed a number of]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.imore.com/2011/10/13/scott-forstall-ministeve-ios-software-iphone/scott-forstall/" rel="attachment wp-att-79196"><img src="http://cdn.imore.com/images/stories//2011/10/Scott-Forstall-436x560.jpg" alt="" title="Scott Forstall" width="436" height="560" class="aligncenter size-medium wp-image-79196" /></a></p>

<p>Scott Forstall, the man in charge of Apple's Mobile Software Division and head of the iOS development team, was profiled by <em>Bloomberg Businessweek</em>, and they revealed a number of bits (facts or gossip, hard to tell) into how Forstall is an integral part of Apple's executive team.  </p>

<p>Forstall is described as a "mini-Steve" who obsesses over the little details that make Apple products great and knows when to say 'No' when needed.  But the similarities to Steve don't stop there.</p>

<blockquote>
  <p>Forstall is like Steve in one other important way: He can be, in what some of his co-workers might call an understatement, a polarizing figure. He’s won the intense loyalty and allegiance of many of his underlings, and his engineers are among the hardest workers at the company. At the same time, according to several former Apple employees, a number of high-ranking executives have left the company because they found working with Forstall so difficult [...] They say he has such a fraught relationship with other members of the executive team—including lead designer Jony Ive and Mac hardware chief Bob Mansfield—that they avoid meetings with him unless Tim Cook is present.</p>
</blockquote>

<p>Despite some of these alleged relationship issues, Scott Forstall is considered to be the father of OS X Leopard, the Aqua interface, the App Store and the general principles of the iOS software that's installed on every iPhone, iPad and iPod touch.  This has commanded a certain level of respect among Apple employees and is something of a feat for the 42-year-old (the youngest of the Apple executive team).</p>

<p>Forstall is also said to have been extremely close to Steve Jobs, one of his biggest mentors.  </p>

<blockquote>
  <p>Forstall’s most recent triumphs are likely bittersweet. Over the last few years he watched as his biggest champion and mentor slowly lost an agonizing personal battle, all while products running his software have helped make Apple the most valuable company in the world. Apple has sold more than a quarter billion devices running Forstall’s iOS.</p>
</blockquote>

<p>Interestingly, Forstall was the one who convinced Jobs to let engineers carry prototype iPhone units outside of the Apple campus for testing purposes, which ultimately led to the <a href="http://www.imore.com/tag/iphone-g4-incident/">lost iPhone 4</a> debacle. </p>

<blockquote>
  <p>Before the iPhone 4 went to market, Forstall persuaded Jobs to allow dozens of his engineers to carry prototypes of the device to better test its network performance and minimize dropped calls, says a former Apple employee who was a manager at the time.</p>
</blockquote>

<p>All in all, the profile on Scott Forstall is an amazing read and we'd suggest giving it a once-over to get an overall picture of how he's helped Apple succeed in the mobile software industry. </p>

<p>Source: <a href="http://www.businessweek.com/magazine/scott-forstall-the-sorcerers-apprentice-at-apple-10122011.html">BusinessWeek</a></p>
]]></content:encoded>
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		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Apple SVP of iOS Software, Scott Forstall, has Twitter account</title>
		<link>http://www.imore.com/2010/07/14/apple-svp-ios-software-scott-forstall-twitter-account/</link>
		<comments>http://www.imore.com/2010/07/14/apple-svp-ios-software-scott-forstall-twitter-account/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 11:12:28 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[forstall]]></category>
		<category><![CDATA[ios]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.tipb.com/?p=34413</guid>
		<description><![CDATA[<a href="http://cdn.imore.com/images/stories/2010/07/Screen-shot-2010-07-14-at-6.55.42-AM.png"></a>

Apple's Senior Vice President of iOS Software, Scott Forstall has joined Twitter. His account is verified, so it's him and Twitter was told and knows it's him, but he's yet]]></description>
			<content:encoded><![CDATA[<p><a href="http://cdn.imore.com/images/stories/2010/07/Screen-shot-2010-07-14-at-6.55.42-AM.png"><img src="http://cdn.imore.com/images/stories/2010/07/Screen-shot-2010-07-14-at-6.55.42-AM-346x400.png" alt="Scott Forstall, SVP of iOS Software, has Twitter account" title="Scott Forstall, SVP of iOS Software, has Twitter account" width="346" height="400" class="aligncenter size-medium wp-image-34414" /></a></p>

<p>Apple's Senior Vice President of iOS Software, Scott Forstall has joined Twitter. His account is verified, so it's him and Twitter was told and knows it's him, but he's yet post any tweets.</p>

<p>Still, when <em>Techcrunch</em> caught wind of it last night, he had 3 followers (4 when I saw it) and as of this post he has 12,650ish. He's only following one person back -- that's right, he's with Coco.</p>

<p>Why join Twitter at all and why now? Theories range from elaborate <a href="http://www.imore.com/tag/hold-different/">antenna-issue</a> distraction conspiracies to Apple testing Twitter integration with iOS. Or maybe he was just waiting for @geohot to leave?</p>

<p>[<a href="http://twitter.com/forstall">@forstall</a> via <a href="http://techcrunch.com/2010/07/13/scott-forstall-twitter/">TechCrunch</a>]</p>
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		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>The iPhone Almost Ran... Linux?!</title>
		<link>http://www.imore.com/2008/11/14/iphone-ran-linux/</link>
		<comments>http://www.imore.com/2008/11/14/iphone-ran-linux/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 15:00:15 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[Rumors]]></category>
		<category><![CDATA[fadell]]></category>
		<category><![CDATA[forstall]]></category>
		<category><![CDATA[iphone history]]></category>
		<category><![CDATA[linux]]></category>
		<category><![CDATA[serlet]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=5433</guid>
		<description><![CDATA[<a href="http://daringfireball.net/2008/11/executive_scuttlebutt">Daring Fireball</a> has been digging into the saga of Tony Fadell, the "Father of the iPod" who's left Apple, potentially to be replaced by Mark Papermaster (if they can get]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.imore.com/images/stories/2008/11/iphone_run_linux.jpg" alt="" title="iphone_run_linux" width="400" height="280" class="aligncenter size-full wp-image-5434" /></p>

<p><a href="http://daringfireball.net/2008/11/executive_scuttlebutt">Daring Fireball</a> has been digging into the saga of Tony Fadell, the "Father of the iPod" who's left Apple, potentially to be replaced by Mark Papermaster (if they can get around <a href="http://www.imore.com/2008/11/11/judge-blocks-papermaker-joining-apple/">IBM's lawyers</a>, that is).</p>

<p>What's been turned up? </p>

<blockquote>The iPhone’s software is overseen by Scott Forstall (Senior Vice President, iPhone Software), and, at a technical level, Bertrand Serlet (Senior Vice President, Software Engineering). There is no such division between hardware and software with the traditional (pre-Touch) iPods. The story I’ve heard is that at the outset of Apple’s iPhone initiative, there was a heated debate within Apple as to what OS should be used. Forstall and Serlet pushed for using OS X. Fadell (and, according to one source, former Apple executive Steve Sakoman) pushed for using something else.1 Obviously, Forstall and Serlet won this debate, and, hyperbolic though it may sound, it may prove to be the single best early design decision in the entire history of the company. It seems hard to imagine the iPhone any other way now, but at the outset it was not a foregone conclusion that a stripped down and revamped version of OS X would work for a mobile phone.</blockquote>

<p>And the OS Fadell is rumored to have wanted to use instead?</p>

<p>Linux.</p>

<p>Needless to say, harnessing the already tremendous effort and technology behind OS X for their mobile wireless platform seems wicked-obvious in hindsight, as is avoiding the fragmentation of resources and focus that introducing a third OS (counting the already embedded iPod OS) would entail. However, the choice to go with OS X seems to have marginalized Fadell, taking him from the man behind Apple's music success, to the man behind the times on Apple's next great success, the iPhone.</p>

<p>And, hey, Linux eventually found a home on Android anyway!</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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