From Sonny Dickson:
Back when Apple decided to begin Project Purple and make a phone there were two major tracks that they explored. P1, headed by iPod-lead Tony Fadell, was more conservative and something the company felt they could ship first. P2, headed by Scott Forstall, was more audacious. It was the iPhone.
A funny thing happened though: The more audacious project hit major milestones like functioning SMS faster.
Eventually, everything lined up behind P2 and Steve Jobs made his historic announcement 10 year ago on the Macworld Expo stage. And P1 never saw the light of day.
Check out Sonny's post for more screenshots.
To hear the story of P1 vs. P2, and the Purple Experience Project that led to iPhone, check out Nitin Ganatra on the Debug podcast.
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.