iphons 5s

Why iPhone 4C didn't make sense but iPhone 5C just might

It's my understanding Apple's been considering the release of a less expensive iPhone 5c-type product since at least 2009/2010, but the economics and conditions back then made them go with - and stick with - the older-model-at-reduced-price model instead. Rumors are building that this year might be the year they change strategies and flip that particular product switch. So why now? The simplest answer would seem to be that the economics and conditions have changed. Like I said back in January, for Apple, less expensive doesn't mean cheap. However, less expensive can mean a larger, more unified addressable market. John Gruber on Daring Fireball caught an important part I missed:

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