Pre-Macworld rumors are flying with CNet reporting that Apple has finally succeeded in getting Big Music to allow iTunes to sell DRM-free (non-copy protected) music, something long ago granted to competitors like Amazon MP3.
The cost? Variable pricing. Apple has tried to hold the line at a consistent $0.99 per song pricing (briefly flirting with a premium $1.29 for iTunes Plus' higher bit-rate, DRM-free music before dropping it back down to $0.99 as well). Now, the same rumor holds that Apple will let Big Music sell the latest, hottest hits at a much higher rater, and older, catalog titles at a reduced $0.80 price point.