Everything survey
The annual Millward Brown BrandZ survey was released recently, with Apple holding fast to its number one spot. Apple's brand worth for 2012 actually grew 19% since last year to $183 billion, followed by IBM with $116 billion brand worth, and Google which dropped a down a rank.
Mobile game developer and publisher MocoSpace recently polled 10,000 players to find out "Y U Play?", and the most striking data showed that a whooping 31% if respondents were playing games in the middle of class. Just about as many respondents were playing mobile games because they were bored as those who played because they actually enjoy the games.
Just in case we needed any more convincing that people love their iPhones, the American Customer Satisfaction Index has found through recent surveys that Apple's smartphones are leaving customers the happiest. The iPhone scored 83 on their system, compared to to Nokia, LG and HTC who are all tied at 75.
Help Mobile Nations help you! Yes, the network behind iMore -- and all your favorite smartphone and tablet communities -- wants to get a little more insight into your phone buying habits. When the iPhone 5 hits this fall, will you be pre-ordering online or lining up at an Apple Store? Will you be getting it on-contract, or buying officially unlocked? (And if you're planning on buying something other than an iPhone, we'd love to know how you're planning on buying that too!
The survey will only take you two minutes or less, and we really appreciate your time. Thanks!
Most players on iPhone and iPad tend to spend more money than those playing on an Android device -- five times more, to be exact. This according to a Newzoo study that examined the growth of mobile gaming in Europe and North America. It showed that there are now 101 million American mobile gamers, 69% of which are playing on smartphones and 21% play on tablets. Of them, iPhone claimed 19 million gamers, which is 28% of everyone that plays games on a smartphone. Surprisingly, the iPod touch managed to snag nearly as many with 18 million players. As you might expect, the iPad rocks the tablet gaming world with 12.7 million gamers (a 60% slice of the whole tablet pie).
A recent survey by UK-based online casino, RoxyPalace, found that 11% of single men would prefer to have a new iPad rather than a new lover. In fact, 3% would even be willing to leave their current partner for the latest iOS tablet.
Apple now has 13.5% of the U.S. mobile market (i.e. not just smartphones), according to recent survey data. Combined with Motorola's drop to 12.8% market share, that puts iPhone in third place behind LG (with 19.4%) and Samsung (25.6%). comScore's data was gathered from 30,000 American mobile customers in the three months leading up to February, and also examined smartphone operating system market share. Of course Android is ruling the roost with 50.1%, which climbed 3.2% since November, while iOS sits at 30.2%, which only grew 1.5% in the same time frame. Meanwhile, BlackBerry and Windows Phone saw drops of 3.2% and 1.3%, respectively.
A recent survey of 5,600 U.S. high school students found an impressive 34% used the iPhone. Another 34% owned a tablet, and of them 70% were using an iPad. 86% intend on buying a smartphone, with 51% opting for iOS, versus 22% of those who are interested in Android. 40% of those surveyed were planning on buying a new iPhone within the next six months. Expected iPad purchases are even higher; 19% of teenagers are going to get a tablet in the next six months, and of them, 80% will be buying an iPad. The survey was conducted by analyst firm Piper Jaffray.
Steve Jobs put an end to the Newton project, in part because he hated the concept of using a stylus. The original Palm Pilot was a runaway hit -- in
Nielsen has wrapped up their latest market research data, and in the three months leading up to February, 43% of U.S. smartphone buyers got an iPhone. By comparison, 48% had bought an Android phone, and 5% picked up a BlackBerry.
