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	<title>iMore &#187; tony fadell</title>
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	<description>More of everything iPhone and iPad</description>
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		<title>Apple originally prototyped an iPhone with a keyboard</title>
		<link>http://www.imore.com/2012/04/29/apple-originally-prototyped-iphone-keyboard/</link>
		<comments>http://www.imore.com/2012/04/29/apple-originally-prototyped-iphone-keyboard/#comments</comments>
		<pubDate>Sun, 29 Apr 2012 14:44:45 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[keyboard]]></category>
		<category><![CDATA[tony fadell]]></category>

		<guid isPermaLink="false">http://www.imore.com/?p=109634</guid>
		<description><![CDATA[Tony Fadell, affectionately referred to as the godfather of the iPod for his part in helping Apple bring their landmark MP3 player to market, says that Apple originally tested three different kinds of <a href="http://www.imore.com/iphone">iPhone</a> prototypes before ultimately deciding on the multitouch marvel we now all know and love. Fadell, speaking on <em>On the Verge</em>, said a hardware keyboard was a serious considerations. Fadell claims he favored the virtual keyboard approach.]]></description>
			<content:encoded><![CDATA[<p><img src="http://cdn.tipb.com/images/stories//2012/04/1-1-620x620.jpg" alt="Apple originally prototyped an iPhone with a keyboard" title="Apple originally prototyped an iPhone with a keyboard" width="620" height="620" class="aligncenter size-medium wp-image-109635" /></p>

<p>Tony Fadell, affectionately referred to as the godfather of the iPod for his part in helping Apple bring their landmark MP3 player to market, says that Apple originally tested three different kinds of <a href="http://www.imore.com/iphone">iPhone</a> prototypes before ultimately deciding on the multitouch marvel we now all know and love. Fadell, speaking on <em>On the Verge</em>, said a hardware keyboard was a serious considerations. Fadell claims he favored the virtual keyboard approach.</p>

<p>Based on other stories and snippets of stories that have floated around for years, it sounds like Apple was working on a multitouch "<a href="http://www.imore.com/tag/safari-pad/">Safari-Pad</a>" project while also experimenting with iPod/phone options like the Motorola ROKR. Eventually the tablet got put on hold and, after seeing a demonstration of the "rubber-banding" inertial scrolling on a multitouch screen, Steve Jobs pivoted Apple into what became the iPhone. </p>

<p>Jon Rubentein, who was also pivotal in Apple's iPod success, really <a href="http://www.imore.com/2008/01/04/former-exec-rubenstein-wanted-a-physical-keyboard-on-the-iphone/">wanted a hardware keyboard</a> on the iPhone.</p>

<blockquote>
  <p>Rubinstein and Jobs could not agree on the iPhone’s strategy wrt the Keyboard. This tells me that Rubinstein has a separate but perhaps also compelling vision on how the keyboard needs to be incorporated into smartphones. I can’t wait to see what that vision entails!</p>
</blockquote>

<p>Rubenstein ultimately left Apple and joined Palm, where he brought the multitouch and hardware keyboard packing <a href="http://www.webosnation.com">Palm Pre</a> to market.</p>

<p>Once Apple had the iPhone -- and iPod touch -- on track, they went back to the Safari Pad project and brought out the <a href="http://www.imore.com/ipad/">iPad</a>. (Which, as far as we know, no ever prototyped with a full laptop keyboard...)</p>

<p>Source: <a href="http://www.theverge.com/2012/4/27/2982185/tony-fadel-apple-considered-hardware-keyboard-iphone">The Verge</a> </p>
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		<slash:comments>21</slash:comments>
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		<item>
		<title>iPhone Nano: Clamshell?  Fadell&#039;s Revenge?  TiPb of the Iceberg</title>
		<link>http://www.imore.com/2008/12/30/iphone-nano-clamshell-fadells-revenge-tipb-iceberg/</link>
		<comments>http://www.imore.com/2008/12/30/iphone-nano-clamshell-fadells-revenge-tipb-iceberg/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 19:00:42 +0000</pubDate>
		<dc:creator>Dieter Bohn</dc:creator>
				<category><![CDATA[Banner]]></category>
		<category><![CDATA[iphone nano]]></category>
		<category><![CDATA[ipod phone]]></category>
		<category><![CDATA[pearl flip]]></category>
		<category><![CDATA[tony fadell]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=6307</guid>
		<description><![CDATA[We're coming up on MacWorld awfully quick now (TiPb will be there, natch) and so the rumors are flying.  Expectations have been decidedly lower than in years past due to]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.imore.com/images/stories/2008/12/iphone_jobs_spock.jpg" alt="" title="iphone_jobs_spock" width="394" height="269" class="aligncenter size-full wp-image-6309" /></p>

<p>We're coming up on MacWorld awfully quick now (TiPb will be there, natch) and so the rumors are flying.  Expectations have been decidedly lower than in years past due to the absence of his Steveness, but there's one persistent rumor that just won't go away: <a href="http://www.imore.com/2008/12/30/vaja-making-case-iphone-nano/">the iPhone Nano</a>.</p>

<p>The universal response to these rumors has pretty much been "Meh."  Engadget wants to know <a href="http://www.engadget.com/2008/12/29/what-is-the-deal-with-the-iphone-nano/">what the deal is</a>.  Macrumors thinks that it's just <a href="http://www.macrumors.com/2008/12/29/vaja-also-hints-at-iphone-nano/">case makers riding Apple rumor coattails</a>.  <a href="http://gizmodo.com/5120420/iphone-nano-case-rumor-again">Gizmodo doesn't believe either</a>.</p>

<p>The rumor won't die, though, so: what if it were true?  What would an iPhone Nano look like?</p>

<p><span id="more-6307"></span></p>

<p>Our esteemed editor Rene has worried that an <a href="http://www.imore.com/2008/12/22/iphone-nano-rumors/">iPhone Nano seems like a non-starter</a> because it would split the unified iPhone platform -- forcing developers to plan for multiple screen densities and feature sets.  That has been a recipe for pain on other mobile platforms (though, to be fair, Windows Mobile manages fairly decently), so it seems unlikely that Apple would do that.  Then again, given the way the App Store is going, if any mobile platform can handle fragmentation right now, it's Apple.</p>

<p>The common wisdom is that Apple is no longer interested in feature-phones for obvious reasons: the MotoROKR debacle, the fact that <em>all</em> phones will become 'smartphones' in the near future, the fact that Apple's selling the $199 iPhone just fine, thank you very much.  I'm inclined to agree with all of these arguments.  But the rumors. won't. die.  Plus, well, maybe, just maybe, Apple is blinking in the face of the tanking economy and thinking they need to actually release something inexpensive.</p>

<p>Let's start with the assumption that Apple will be good to their burgeoning iPhone/iPod Touch platform and <em>not</em> fragment it into multiple screen sizes and form factors.  What then?</p>

<p>If you've been following the Apple news of the past few months, you may remember some of the <a href="http://www.imore.com/?s=papermaster">Papermaster hiring saga</a>, namely that he's replacing Tony Fadell, who wanted Apple to create a much <a href="http://www.imore.com/2008/11/14/iphone-ran-linux/">less ambitious iPhone based on Linux</a>.</p>

<p>Here's a thought experiment: imagine if Apple followed Fadell's original plan for a bit before abandoning it, developing the iPod Classic OS just enough to support basic phone functionality (or, alternately, stripping out most of the iPhone OS to make it a featurephone OS).  If they had, then the plans for such a phone would be sitting on the shelf, waiting for Apple to notice the economy tanking and consumers wanting something less expensive. Fadell's basic iPod + Phone would sport a fully functional iPod Classic slapped onto a featurephone and frankly that would appeal to a lot of people.  On the outside, it looks exactly like a classic iPod, on the inside, a simple phone.  </p>

<p>There have been a few sets of people who have been resistant to the iPhone's charms.  One of the larger groups: people who still adamantly love their RAZRS because they're small, sexy, and because they're <em>flip phones</em>.  This group of people still believe that the iPhone is "Too much phone for me" and want something simpler -- even if it's only perceived as simpler.  Give them a flip-phone with a real iPod on it and, well, they'd buy.  Oh yes, they'd buy.</p>

<p>I'm still not sold that it's going to happen.  Apple famously isn't interested in the low end -- until they are.  The iPod Nano and iPod shuffle are huge sellers for Apple and their obvious quality helps the Apple brand.  If they can pull the same thing off with a clamshell phone, it would be a Pearl Flip killer.</p>
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