It's like on your birthday when you sneak a peak at your presidents but secretly hope your mom or dad managed to keep just one small surprise for you. Or when you read the spoilers but still somehow hope there'll be a killer twist at the end.
So it was with Apple's 2012 iPhone event. Anyone who's read anything over the last few days and months new pretty much what to expect, even as they desperately wanted the unexpected. That's on us. Not Apple. But still, there are things Apple didn't do this time that rumors suggested they might, and things they're not doing that the competition are. Here are 10 examples.