Verizon to put some limits on unlimited data

Verizon to crack down on heaviest users of unlimited data

If you've managed to stay on an unlimited data plan on Verizon, you might soon notice that your speeds beginning to slow down if your using a lot of data . A limited set of customers will fall under the umbrella of Verizon's so-called "Network Optimization" policy, which Verizon says is not throttling. The shift impacts customers in a very specific set of circumstances, according to Verizon:

Starting in October 2014, Verizon Wireless will extend its network optimization policy to the data users who: fall within the top 5 percent of data users on our network, have fulfilled their minimum contractual commitment, and are on unlimited plans using a 4G LTE device. They may experience slower data speeds when using certain high bandwidth applications, such as streaming high-definition video or during real-time, online gaming, and only when connecting to a cell site when it is experiencing heavy demand.

Are you affected by Verizon's policy shift? Let us know below in the comments.

Source: Verizon

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Joseph Keller

Joseph Keller is a news reporter for iMore. He's also chilling out and having a sandwich.

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Reader comments

Verizon to put some limits on unlimited data

22 Comments

About time? I have unlimited data and I'm sorry but what's the point of having an iPhone if you can't enjoy it. I recently talked to very and the best they can do for 3 smartphones on my plan with about 25-30gb a month used is me paying another $120-$200 more a month. Now how does that make sense. I'm sorry but these new plans are ridiculous. Your really dumb to pay monthly for your device! It's not even your phone tech. And if anyone actually pays that $55 for the 250mb plan... How the hell do you do that?!?!? Haha

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I hate shared data plans. Why would I want to get 10GB for 4 lines when I have unlimited now? And we are only paying $9.99 (not a typo) per line for the data package. When Verizon calls to try and get us to switch, they can never answer that question. Looks like they are going to try and force people to switch.

Ok, here's the deal: We've done the math, we've thought this through and if you sign up with us now so we can makes ooodles of cash, we'll give you unlimited data.

Ok, here's the new deal: We've rethought the old deal and if you are still holding up your end of the contract by using our service then we are going to kick you in the nuts. And we'll describe you to the rest of the world as the bad guy for using the service as it was sold to you....you damn 5%'ers.

Stay tuned for our next new deal as we rethink new ways to screw you sideways, describe it as a feature and charge you extra.

First off, the article says they will not throttle you if you're still under contract. Secondly, there's no guarantee of a certain speed. Third, the plan is actually called "Email and Web Unlimited". I know this because I have this plan. Personally, I think Verizon has been very customer friendly in allowing people with this plan to use it for other types of data all this time.

This is coming from someone in the 5%. I've used 12gb of data and I'm not even halfway through my billing cycle.

Posted via my Galaxy Note 3 on the Android iMore App

As a process I dunno this doesn't seem too terrible because of the details. Seems like this just helps the 95% when a cell site is under heavy demand.

The details I refer to are:
1. Cell site has to be under heavy demand
2. User has to be in the top 5% of data users
3. Have to be Streaming HD, or real time gaming (Using tons of data at the time)
4. Are no longer under any contract

Sounds pretty fair, but then again I'm not one of the people it affects.

Switch to sprint or tmobile. Verizon does not want us to use our phones unless we are paying a ton for them. I use to have verizon and they are so expensive. I switched to sprint used 20 gigs of data. I was not throttled and do not have to worry about being canceled. Verizon makes a ton of money.

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Here's what pisses me off about this: i have AT&T and they tried this crap beginning of last year (the whole "throttle" thing). I promptly called and said you have limited my data to unusable speed (took nearly 2 minutes to load GOOGLE! - I didn't even search for anything yet) and their reasoning was "you're using too much, it's too much on the tower, blah blah."

What I don't get is what is too much of UNLIMITED?! Even after checking and telling them that I haven't used more than your LOWEST plan (at the time) they still said it was too much. Long story short, after I went through almost the entire chain of command they said there was nothing they could do, blah blah..but after a day or so the speeds returned to normal.

Just give them hell Verizon customers! They will have to pry unlimited data from our cold, dead hands!! Haha

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The problem is not customers using too much data, it's Verizon not implementing all their bandwith. They have so much bandwith not being used because they are gouging the customer to put more profit in the stock holders pocket. If T-Mobile can give real unlimited data then the # 1 Carrier in the Country sure as hell can.

I've honestly wondered if this has started already. I have 4 unlimited lines yet. I probably use between 4-5 gb per month, but starting at the late May/early June my speeds have really decreased. At my home I used to get 25 Mbps and then one day it dropped to 2-4 Mbps and has never recovered. I've tried working with Verizon and they keep telling me nothing is wrong. I've also had them change out the SIM card and supposedly I'm not getting throttled. Apple even replaced my phone today to try and help (they found nothing wrong with my 5s). I think the throttling has begun.

This sucks. How can people still have unlimited data for verizon. But people that lost their data due to and upgrade. They can't go back to unlimited. So in a nut shell why can't they just bring it back if people still have it!!

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