Verizon is said to be preparing to launch its over-the-top (OTT) video service, Go90, later this week. The service will be free with ad support, and will reportedly be available for mobile users even if they aren't Verizon customers. The service is apparently aimed squarely at the coveted 18-to-34-year-old demographic, who tend to watch video on their mobile devices first.

From The New York Times:

The content for Go90 will be a mix of live events, prime-time television and original web series. Rather than the inventory of entire networks, included are popular shows from Comedy Central, Food Network, ESPN, NFL Network and Discovery, as well as popular online series from AwesomenessTV, Vice, Tastemade and Machinima.

Go90 will apparently also include a number of social sharing options as well, encouraging viewers to share clips on Facebook, Twitter, and more. Verizon is also said to be mulling an expansion of the service onto televisions, though for now it will be confined to mobile devices.

Source: The New York Times