Apollo for Reddit dev to donate 100% of today's revenue to SPCA animal shelter

Apollo for Reddit on iPhone (Image credit: iMore)

What you need to know

Apollo for Reddit is one of the best Reddit apps on iPhone and iPad.
Developer Christian Selig is donating 100% of today's app proceeds to the SPCA animal shelter.
This is the third year Selig has helped the shelter.

Today is developer Christian Selig's birthday. But apart from being a great day to eat cake, Selig is also making sure that it's a great day to help kittens, too. Just like the last two years running, the developer of the popular Apollo for Reddit app will donate all money it generates to the SPCA animal shelter.

As if we needed another reason to love this app.

Yo! It's my birthday! I'm donating 100% of @ApolloReddit's proceeds today to the SPCA Animal Shelter, plus there's an exclusive new icon now available in the app to unlock.

I'm also doing an AMA! Help me break a record! 🐶🐱 https://t.co/Au4Tn3MSINYo! It's my birthday! I'm donating 100% of @ApolloReddit's proceeds today to the SPCA Animal Shelter, plus there's an exclusive new icon now available in the app to unlock.

I'm also doing an AMA! Help me break a record! 🐶🐱 https://t.co/Au4Tn3MSIN— Christian Selig (@ChristianSelig) July 20, 2020 July 20, 2020

But why this particular good cause? That's all explained in a Reddit post from earlier today.

This warm time of the year is really rough on the shelter. These months are dubbed "kitten season" because it's far and away the most active times for kittens to give birth. The shelters get overwhelmed with orphaned and surrendered (and sometimes left for dead) kittens from owners who are surprised to find their cat gave birth, and the shelter's resources (like food) get incredibly strained. A tidal wave of kittens sounds cute in theory, but it's seriously overwhelming.Worse, with the COVID pandemic, kitten season is poised to be even worse this year with less people bringing in their pets to be neutered, and less adoptions occurring from people staying inside, so they're really hurting more than ever.

Today 100% of Apollo's proceeds will be donated to the Nova Scotia SPCA Animal Shelter who are really in need of the help and is strained on resources. Check out an awesome Reddit app today!

I'll also donate $1 for every retweet this gets! https://t.co/oMlPqOAPOtToday 100% of Apollo's proceeds will be donated to the Nova Scotia SPCA Animal Shelter who are really in need of the help and is strained on resources. Check out an awesome Reddit app today!

I'll also donate $1 for every retweet this gets! https://t.co/oMlPqOAPOt— Apollo App (@apolloreddit) July 20, 2020 July 20, 2020

To celebrate, Apollo for Reddit now also has a custom icon that can be unlocked for $4.99. All proceeds will go to the Nova Scotia SPCA from now on, while all other proceeds from the app will also be donated for the remainder of today. The app itself is free, but in-app purchases are available with great features unlocked via a premium tier. It's well worth checking out, too.

Apollo for Reddit is available from the App Store now.

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.