What you need to know
- Apple has announced a new Purple color for the iPhone 12.
- The color is reserved for the iPhone 12 and will join the rest of the colors currently available.
At its April event, Apple has surprised everyone on earth with a new color for the iPhone 12.
The company has announced (opens in new tab) a new Purple color for the iPhone 12 and the iPhone 12 mini. Tim Cook called it a perfect color for spring.
Greg Joswiak, Apple's senior vice president of Worldwide Marketing, says that the new color "adds another bright and fun option to the lineup, and we think customers are going to love it."
In addition to the new color for the phone, Apple is releasing new colors for its MagSafe Wallet and iPhone cases to pair nicely with the Purple iPhone.
The new color for the iPhone 12 and iPhone 12 mini will be available for pre-order this Friday, April 23, and will be available on April 30th.
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
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