Apple announces new Purple finish for the iPhone 12 in time for spring

At its April event, Apple has surprised everyone on earth with a new color for the iPhone 12.

The company has announced a new Purple color for the iPhone 12 and the iPhone 12 mini. Tim Cook called it a perfect color for spring.

Greg Joswiak, Apple's senior vice president of Worldwide Marketing, says that the new color "adds another bright and fun option to the lineup, and we think customers are going to love it."

"The incredible iPhone 12 is the most popular smartphone in the world, and the iPhone 12 family has an over 99 percent customer satisfaction rate. The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it ... This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic — the fastest chip ever in a smartphone — great battery life, and the best 5G experience on any smartphone."

In addition to the new color for the phone, Apple is releasing new colors for its MagSafe Wallet and iPhone cases to pair nicely with the Purple iPhone.

Customers can also complement their iPhone with a new MagSafe Leather Case or Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, or a Leather Wallet in Arizona, all available to order beginning today.

The new color for the iPhone 12 and iPhone 12 mini will be available for pre-order this Friday, April 23, and will be available on April 30th.