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Apple highlights lettering artist Belinda Kou and the new iPad Air

Apple Ipad Air Feature Belinda Kou
Apple Ipad Air Feature Belinda Kou (Image credit: Apple)

Apple Ipad Air Feature Drawing

Apple Ipad Air Feature Drawing (Image credit: Apple)

What you need to know

  • Apple is highlighting lettering artist Belinda Kou in a new feature.
  • Kou runs a graphic design business off of her iPad.
  • Apple released the new iPad Air earlier this month.

Apple is highlighting lettering artist Belinda Kou and her work on the new iPad Air with M1 processor.

In a feature on the Apple Newsroom (opens in new tab) website, the company highlights Kou who went from Teach for America to launching her own graphic design business with the iPad Air.

"Drawing directly onscreen with Apple Pencil versus drawing on one device and having to look up at a different screen to see how it translates has really sped up my process," she says."Once I got my iPad and Apple Pencil, I created faster than I'd been able to with pencil and paper, which helped me to share consistently on social media," Kou explains. "Between that and honing my voice and style, I started to attract clients. Today, so many of my clients hire me for digital art. I don't think I could run my business without iPad."

Apple Ipad Air Feature Illustration

Apple Ipad Air Feature Illustration (Image credit: Apple)

Kou, who exclusively uses Procreate, also teaches people who to illustrate on their own iPads.

Tools like Apple Pencil and the new iPad Air have made graphic design more accessible than ever, she says, reducing the barriers to entry she encountered early on in her career: "The people I teach know how to use iPad, and now they're ready to level up in Procreate. But the fact is that they were able to go straight in there and draw something, without a steep learning curve."

Apple launched the new iPad Air with M1 processor earlier this month. The latest iPad Air also includes a new ultra-wide camera on the front to enable Center Stage. It also added 5G connectivity and a thunderbolt-enabled USB-C port.

Joe Wituschek
Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.