What you need to know
- Apple has reportedly hired Afrooz Family to lead its HomePod software efforts.
- Family had already worked at Apple from 2012 to 2016.
- The company has struggled in the smart speaker area compared to Amazon and Google.
Apple is looking to boost HomePod sales with better software.
As reported by Bloomberg, the company has hired Afrooz Family to lead the software development efforts for its smart speaker as it attempts to contend with Amazon and Google.
According to the report, Family worked as an audio engineer at Apple when the company designed and released the original HomePod. While the $349 smart speaker did not perform well, the $99 HomePod mini has done better for the company. It has not, however, caught up to Amazon and Google who are still releasing $49 smart speakers to the market.
The report also noted that the company still plans to release a new product as soon as 2023 that will combine the Apple TV and HomePod along with a FaceTime camera.
A representative from Apple declined to comment on the story from Bloomberg.
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
It's not the device that's the problem, it's Siri. I like her and all, but she's in the sharpest tack in the AI box.
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