What you need to know
- Apple may have enjoyed a bumper Q2 in India.
- That's according to new research from Canalys.
- They estimate that Apple sold 800,000 phones in the country from July through September.
New research suggests Apple sold 800,000 iPhones in India between July and September, indicating double-digit growth in the country.
As reported by Business Standard:
Canalys research director Rushabh Doshi reportedly said that Apple's strategy of "finally paying attention to India" was paying off thanks to its new online store and marketing strategies, such as bundling the iPhone with free AirPods.
The new reflects earlier news this week indicating that the iPhone 12 and 12 Pro had broken pre-order records in the country, suggesting that Apple's new-found success in the country is only just beginning.
The report further states that Apple has taken the top spot from OnePlus in the premium segment in the country and that Apple is struggling to keep up with the demand for its laptops in the country:
You can read the full report here.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9