iPhone 12, 12 Pro breaks pre-order records in India

Iphone 12 Pro Pacific Blue Hero
Iphone 12 Pro Pacific Blue Hero (Image credit: Christine Romero-Chan / iMore)

What you need to know

  • Apple's iPhone 12 debuted for pre-order on October 23 in India.
  • According to reports it has broken pre-order records in the country.
  • The excitement is in part thanks to promotional offers.

Apple's iPhone 12 and iPhone 12 Pro has reportedly broken pre-order records in India, in part thanks to promotional offers.

From ZeeNews:

The newly-launched iPhone 12 and 12 Pro for which pre-orders were thrown open in India on October 23 have done tremendously well at Apple Authorised resellers who have received record pre-orders riding on cool, exciting offers.Trade sources told IANS on Wednesday that the pre-orders for the new iPhones this time are super high and the authorised sellers are set to hand over the new iPhone 12 and iPhone 12 Pro on October 30 to those who pre-booked it in the country.

The report notes promotional offers such as HDFC Bank's cashback offer on some iPhone models. The report further cites industry experts who claim that Apple is replicating the success it had with the iPhone 11 in the country with the iPhone 12:

"With more iPhone users looking for an upgrade from their older-generation iPhones, Apple's decision to reinvigorate its new product line-up across price-points is helping it," Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR, told IANS.

Initial excitement in the country is likely further being driven by the fact that customers can now buy directly from Apple after the company opened its online store in India last month.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9