What you need to know
- Apple has pulled third-party audio products from its online and retail stores.
- Products from Sonos, Sony, Logitech, and Bose are no longer available.
- The move has sparked rumors that Apple will soon announce its new headphones and speaker.
Reported by Bloomberg, Apple has stopped selling headphones and speakers from third-party brands like Sonos, Bose, and Sony in its online and physical stores. According to the report, every third-party brand that used to be offered on Apple's online store disappeared from the site by the end of last month.
Not only have third-party audio brands disappeared from Apple's website, but employees at the company's stores have also been instructed to begin pulling products from the shelves.
When Bloomberg questioned the removal of third-party headphones and speakers from its stores, Apple pointed to other third-party accessories that it still sells. None of the brands whose products were pulled from its physical or digital shelves have yet responded to the outlet's request for comment.
As of Monday, October 5, the only headphones that are now offered on Apple's website are its own AirPods and AirPods Pro, as well as its lineup of Beats headphones and HomePod speaker. Apple has been long expected to announce its own over-the-ear headphones, which are currently expected to be called "AirPods Studio." It is also rumored to be working on a smaller, more affordable version of the HomePod, expected to be called the "HomePod mini."
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.