What you need to know
- New figures show iOS increased its market share for Q3 2019 in some locations.
- Europe, Japan, and Australia saw gains.
- But iOS actually saw a fall in share in the USA and China.
Let's start with the good news. A new report by Kantar (via 9to5Mac) has a strong iPhone 11 launch increasing iOS market share in some key locations. France, Germany, Italy, Spain, and the UK all saw increases for Q3 2019.
The good news continues with Australia and Japan being the stars of the show. The former saw an increase of 4.1 points to 39.6% for the period. Japan went even further, increasing 10.13 points to 39.9%.
But there's bad news, too. Both the United States and China saw iOS usage fall, despite the strong iPhone 11 lineup's arrival.
Interestingly, despite analyst beliefs that iPhone 11 demand is exceeding expectations in China, Kantar believes that trade tensions between the United States and China are to blame for the fall in market share.
Apple has an earnings call coming up but it won't be breaking down iPhone sales. That means we might have to rely on analysts and their calculatons to work out how the iPhone 11 is doing. And importantly, where.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.