What you need to know
- Jeff Williams and Jay Blahnik sat down for an interview with the Independent.
- The pair talked about the new "Time to Walk" feature for Apple Fitness+ and Apple Watch.
Apple launched its new "Time to Walk" feature for Apple Fitness+ today, giving subscribers the ability to take audio-guided walks in order to promote everyday exercise. Jeff Williams, Apple's Chief Operating Officer, and Jay Blahnik, Apple's Director of Fitness and Health Technologies, sat down for an interview with The Independent to talk about the new feature.
Blahnik says that Apple intentionally focused the experience around the idea of you walking with a guest, saying that it "felt like the right thing."
Jeff Williams says that they specifically looked for stories that involved challenges, saying that working through those is "such a part of the human connection."
There are currently four "Time to Walk" experiences that range between 25 to 40 minutes with more set to release once a week through April. The first batch includes stores from singer Shawn Mendes, NBA player Draymond Green, actress Uza Aduba, and singer/songwriter Dolly Parton. Williams says that it is the "latest step in our journey" with the Apple Watch.
You can check out the full interview at The Independent.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.