AT&T Sees Verizon's "Map for That", Raises Lawsuit

Verizon's "Map for That" ad was witty and kicked AT&T right where it hurt most -- right in the network. AT&T, naturally, didn't find it so amusing and has now decided to take Verizon to court. Engadget has been covering (and updating the coverage) today, and here's where it stands:

  • AT&T complained that the original ad was misleading, saying customers could still use iPhones outside of 3G coverage (on EDGE).
  • Verizon has apparently already changed the ad once, adding some small print to disclaim the above.
  • AT&T still isn't happy, thinks Verizon is confusing customers, and thus is sicking the lawyers on them.What do you think? Were you confused, or were you too busy laughing (or crying, if you live in SF or NYC).
Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.