Attack of the iClones: Microsoft Unveils... My Phone!

Yep, they're not just iClone'ing phones anymore. The App Store is on everyone's must rip list, and what else? It rhymes with iPhone and works a lot like MobileMe...

According to WMExperts, it's Microsoft's new My Phone (née SkyBox).

Okay, so the name re-un-de-breaks Microsoft's usually mind-boggling branding -- we're guessing it harkens back to My Computer and My Documents of yore -- and including not only PIM data but text messages, photos, videos, and device backup, is something we'd really like to see in the next version of MobileMe.

Our own editor-in-chief, Dieter Bohn, will be live and on location in Barcelona for Mobile World Congress, so we expect he'll send back all the details, but with everyone at Microsoft already using Exchange (heck, even Apple licenses it!) we have to wonder where My Phone fits in, what if any similar features ActiveSync might get as a result, and why it is exactly Microsoft insists on producing so many products with more overlap than a hair weave?

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.