What you need to know
- Dent Reality has announced it's now one of the third-parties working with Apple's Indoor Maps Program.
- The venture is going to help Dent Reality provide indoor AR navigation.
- It looks like the first projects will be available later this year.
We've updated this article after Dent Reality reached out to us to clarify a couple of things about today's announcement.
Dent Reality has announced that its now listed as a third party of Apple's Indoor Maps Program!
Indoor AR navigation, from Dent Reality, guiding me from a train station concourse to a store in a shopping mall.
(Yes this is real. I feel like I’m living in the future some days 😅) pic.twitter.com/8VxSvSphN2Indoor AR navigation, from Dent Reality, guiding me from a train station concourse to a store in a shopping mall.
(Yes this is real. I feel like I’m living in the future some days 😅) pic.twitter.com/8VxSvSphN2— Andrew Hart (@AndrewHartAR) February 25, 2020February 25, 2020
Dent Reality is a UK-based startup that specializes in "bringing breakthrough technology and user experience to indoor spaces, within retail and beyond." It's working on a global platform with several organizations around the world to "enable their spaces with AR navigation."
Apple does already support some indoor location data within Apple Maps, however, its Indoor Maps Program is about enabling "these maps to exist in other places, such as in individual apps which might be more specialized, and on the web." Apple's Indoor Maps Program overview states:
With regards to third-party platforms, Apple lists several third parties who use their platforms for creation and updating IMDF, Dent is now a part of that group!
Dent Reality is able to use Apple's IMDF file format (that stands for Indoor Mapping Data Format), a new standard for indoor maps. They can also take advantage of WiFi-based positioning technology, a cheaper alternative to beacons that they say is "the best we've seen." Dent Reality is building on top of this with its own maps, user experience, turn-by turn directions and AR navigation for the first time, an example of which you can see in the Tweet above! This means that Dent Reality, in essence, is building its own SDK and apps for its customers on Apple's Indoor Maps Program, and its the first of these third-parties to offer indoor AR nagivation.
You can find out more about Dent Reality and its Indoor Navigation efforts here!
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9