Did Apple discontinue the (PRODUCT)RED iPhone 7?

Product (RED) iPhone 7
Product (RED) iPhone 7 (Image credit: Apple)

Good news! Apple just announced a (PRODUCT)RED version of the iPhone 8. You'll be able to order it starting on April 10.

If you visit Apple's online store (opens in new tab) and attempt to purchase an iPhone 7 or iPhone 7 Plus, you might notice a certain cherry-colored model missing.

iPhone 7 color options

That's right — it appears Apple no longer offers the (PRODUCT)RED iPhone 7 and iPhone 7 Plus. We did a quick search of the site and — save for Apple's announcement about the crimson smartphone (opens in new tab) — it's no longer referenced on the site. Major cell phone carriers don't appear to be offering the device, either.

If you're itching to own a (PRODUCT)RED iPhone 7 at this point, you might be able to come across one on Amazon or eBay, but keep in mind a third-party purchase is not without risk! You're better off just purchasing a (PRODUCT)RED iPhone 7 case from Apple (opens in new tab).

If you're rocking the new iPhone X, you can still get that sweet, sweet (PRODUCT)RED look with Apple's leather case (opens in new tab) for iPhone X.

Still, if you'd prefer to live vicariously through someone who has gotten his hands on an iPhone 7 (PRODUCT)RED Special Edition, you can check out Rene Ritchie's unboxing and hands-on!

(PRODUCT)RED iPhone 7: Unboxing and hands-on!

Mikah Sargent is Senior Editor at Mobile Nations. When he's not bothering his chihuahuas, Mikah spends entirely too much time and money on HomeKit products. You can follow him on Twitter at @mikahsargent if you're so inclined.

5 Comments
  • It wouldn't surprise me if Red and Rose Gold versions of the iPhone 8 and iPhone 8 Plus come early next year around Valentine's Day. Adding a few colors mid-cycle seems to help sustain sales until the next Fall release.
  • Hopefully they make another red colour, because I really like to look at red phones.
  • That's an interesting choice, I didn't even notice that it was gone.
  • now i'm even more glad i won my (PRODUCT)RED iPhone 7 Plus! thanks iMore!
  • It was discontinued in September 2017
    https://www.macrumors.com/2017/09/12/apple-retires-product-red-iphone-7/