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(Product) RED iPhone 7: Unboxing and hands-on!

Red iPhone unboxing
Red iPhone unboxing (Image credit: iMore)

This is the (Product) RED iPhone 7. And it's gorgeous. It has a really deep, really matte, almost lustrous red anodized finish on the back and sides. Unlike the rose gold and gold iPhones, Apple even color-matched the antenna lines so they all but disappear. I've had a Product (RED) iPod touch for years and this is even... redder. The look is beyond sexy. It's fire 🔥.

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The faceplate is white, which has rankled some people. I totally get it. Black makes the screen look more expansive for dark interfaces, including video and gaming, but a lot of interface is white and bright these days as well, from good old web pages to the new Apple Music and News interfaces. Plus, white just looks lighter to me. I've preferred it since the gold and rose gold iPhones. (Selfishly, it's also easier to photograph since it doesn't show as much dust.)

The Touch ID sensor ring is silver. It's supposed to match the silver Apple logo embedded on the back. I get it but, audaciously, I'd have loved a red ring. That way it's apparent from the front that you're not using a silver iPhone but a (Product) RED one. Yes, scratch my surface and what do you find? More. Surface.

Like the Jet Black iPhone 7 and iPhone 7 Plus, there's no 32 GB version of the (Product) RED, so your buy-in is at the 128 GB or 256 GB price points. Apple did that with the very first white iPhone as well. I'm not sure how much is supply balance and how much is positioning, but color has been shown to drive attraction as much as any new feature.

It's also for a good cause. Apple has donated $130 million to (Product) RED to date and a portion of proceeds from this special edition iPhone will be adding to that starting Friday.

iPhone 7

iPhone 7 (Image credit: iMore)

We'll have much more on the (Product) RED iPhone soon, so stay tuned! (And if you have any questions, drop them in the comments below!)

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Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

  • It's very nice 😁
  • It does look very nice - look forward to seeing it in the stores soon.
  • Ugly color
  • Wish it had a black front. The screen blends in so well with the bezels on the black front.
  • Yeah, the red looks amazing, but the white front ruins it. Would be so super sexy with a black front. I love Apple but they done F'ed up on this.
  • Actually, you're wrong.
  • Agreed!
  • I always love red. Do I jump on this now or keep saving for the 7s or anniversary phone? I doubt those will be in red. Sent from the iMore App
  • **** Commy.
  • Love the red. But once a protective cover is put on, all you're gonna see is that ugly white face. P U.
  • Unless you use a clear case. I never got the point of opaque cases on an iPhone... Sent from the iMore App
  • The red is pretty but I have rode gold. Just got in January. And I have a red case on order from Ebay. I like using different cases. I like white front phones but with this red I think black would had been sexy and beautiful. The rose gold is pretty with the white front. I like white. I haven't seen it in person yet. I think too that it's great to have donations for AIDS. I think could also go for women's heart disease. Too bad can't be for both Sent from the iMore App
  • Love the Red! Now can we get one in Blue? Sent from the iMore App
  • Love the satin red back. Hate the toilet ceramic white front.
  • 😂 They make toilets in glossy black, too, ya know?! Sent from the iMore App
  • Red front would be cool. Posted via the iMore App for Android
  • Agreed. Very disappointed it is white. Sent from the iMore App
  • It might come in even more expensive in my country. The 7Plus already starts at ZAR14 499 (US$1153) for the 32GB model. So they might milk us even more for the so called limited edition. Sent from the iMore App
  • It's the same price as the equivalent 128GB models in the regular colours in every country I checked. Furthermore, historically the Product Red editions have always had price equity with the non scarlet versions (with the exception of that Mac Pro that went for half a million at auctoon, natch).
  • Too bad its a red iphone 6 lol
  • The RED color is awesome !!!!!!!,,,,,, The WHITE front is a complete FAIL !!!!!
    A BLACK front would have made it the best looking phone ever,,, even a RED front would have been cool,,,,,,,,,, the white is horrible !!!!
    Hey Apple,,, I'll bet you if you would have made the RED with a choice of a Black or White front,,, the Black front REDS would have outsold the White front phones 10 to 1.
  • Ok. Red phone. I get it. But what a snooze fest. Who cares? How many people here talking about how great it is will actually buy it? Very few. And the reviewer gushing like he can't believe Apple was able to paint a phone red is ridiculous. And a white face on top of everything else. Total fail. Btw, painting the phone red is not a "mid-cycle refresh". Sent from the iMore App
  • Rene hasn't "reviewed" an Apple product in years.
  • He's done exactly that, you just don't like his style of reviewing.
  • If only very important big changes were discussed on these tech sites, they wouldn't have much to do most of the time man. People like this stuff, look at all the attention on the design of the Galaxy S8, and it looks 95% the same as the S7. Oh boy oh boy the bezels are a little smaller! Mind blown LOL. That's how this game goes and how these websites get clicks, get over it.
    There are no earth shattering changes in the smartphone world and won't be until new core technology makes some leaps.
  • Just how much of a portion of proceeds are going to charity? I'd hope every last penny of the £100 premium is heading that way Sent from the iMore App
  • Definitely needed a black front/bezel......waaaaay sleeker with that type of red
  • I would like a black front and black apple logo. Plus a metallic red ring! Sent from the iMore App
  • The back is gorgeous but a black front glass would have been SOOO MUCH better. It would have been sexy instead of "happy". Such a missed opportunity here for Apple. With the white front it almost seems childish, like a color combo for kids or something. So sad...
    Speaking of which, I really wish they would do the classic black glass on silver body design like the original iPhone was. There's way too many models now with a white front.
  • Love the red, not going to invest extra money just to switch from the matte black to the red.
  • If only it had a black front.
  • You could order a red metal shell from someone and put it on a black iPhone but ittle probably cost alot Posted via the iMore App on the honor 5x,iPad mini 2,iphone5s
  • And can y'all just say "red iPhone 7 " in the review. instead of "(PRODUCT)Red" iPhone 7 Posted via the iMore App on the honor 5x,iPad mini 2,iphone5s
  • Sexy Color!!! :)
  • Man this is just, sad. Not even Job's RDF could get people excited about the mediocrity that Apple puts out these days. At least they finally got rid of the iPad Air name. The iPad lineup was cluttered and made no sense, now get rid of the MacBook Air. If they aren't releasing Universe denting products anymore at least they can tidy up the house :)
  • It's nice but the white front face takes me to iPod Touch. It should have been red w/ black front face. Sent from the iMore App
  • Lovely shade of red.
  • I like the red colour. But that whit front just kills it for me. I would rather have had it with a black front. Red and black would have looked so much better