Super Smash Bros. director starts YouTube channel on video game design

Masahiro Sakurai in his YouTube introduction video
(Image credit: Masahiro Sakurai)

What you need to know:

  • Masahiro Sakurai is the director and game designer of the Kirby and Super Smash Bros. series.
  • After releasing daily Super Smash Bros. pictures on his social media, Sakurai announced that he had plans for a new project.
  • The project is a free, not-for-profit YouTube channel centered around game design.

Masahiro Sakurai has been a pillar of the video games industry for decades, with his most notable creations being Kirby, Super Smash Bros., and more niche franchises like Kid Icarus. 

The renowned game designer and director has quite the lively social media presence, where he posted a daily Super Smash Bros. image to his Twitter for years. Yesterday, he posted his final image, a Smash Ball, and announced that he would be starting a new project.

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Surprisingly enough, this new project would turn out to be a YouTube channel. The channel, titled "Masahiro Sakurai on Creating Games", focuses on game design and ways to improve on it. 

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Sakurai discloses that he wishes to "give back to the game industry" by sharing his knowledge. As detailed in the first video on the channel, it will not be for profit, nor will Nintendo be involved in his creations — although the company did allow him to use concept work and footage from Super Smash Bros. Ultimate in his videos. 

You can watch his first video below:

Most videos will be shorter than five minutes, according to Sakurai, making them easily digestible for up-and-coming game designers and developers. For anyone looking to learn from one of the best in the industry, the YouTube videos make it easily accessible.


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Nadine Dornieden

Nadine is a freelance writer for iMore with a specialty in all things Nintendo, often working on news, guides, reviews, and editorials. She's been a huge Nintendo fan ever since she got to pet her very own Nintendog, and enjoys looking at Nintendo's place in the video game industry. Writing is her passion, but she mostly does it so that she can pay off her ever-growing debt to Tom Nook. Her favorite genres are simulation games, rhythm games, visual novels, and platformers. You can find her at @stopthenadness on Twitter, where she'll more than likely be reposting cute Animal Crossing content.