Google increases Gmail to 10GB of free storage -- double what Google Drive gets

To celebrate the introduction of Google's new cloud storage service, Google Drive, they're simultaneously bumping free Gmail storage to 10GB. That's right, Gmail already had one-and-a-half as much free storage as Google Drive, and now it has twice as much!

However, if you also pay for Google Drive, that gets bumped again to 25GB.

Today, we're happy to announce that we're increasing everyone's free storage in Gmail from 7.5 GB to 10 GB (and counting) to celebrate today's launch of Google Drive. The increase will take effect over the next 24 hours. We hope you all enjoy the little bump!

The disparity between free Gmail and free Google Drive is a bit perplexing.So is Google encouraging us to inefficiently store most of our content in harder to access, impossible to collaborate in Gmail rather than Google Drive, which was purpose-built for sharing and searching? Have they simply not thought this through? Or is there some plan at work that will one day make one giant pool for all our Googlestuffs?

Who knows. It's free. It's embiggened. And that's all there is to it.

Now excuse me while I go mail bomb Phil Nickinson a couple million more 10MB blobs...

Source: Gmail blog

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

  • As noted earlier, if you are brave, you can use gmail as a drive, but no, Google is not encouraging anything here.
    Most likely, the gmail bump is just to garner some favorable goodwill/PR from users at a very low cost to Google, since most gmail users will not hit that level for some time, and to advertise Google Drive to Gmail users.
    A lot of Google drive users, on the other hand, will bump up against the maximum freely allowable amount pretty quickly, so Google is keeping it lower to avoid their own up-front costs/strain, and of course to encourage people to sign up for the paid levels. Google will bump free levels up past Dropbox/SugarSync/iCloud if and when they see a competitive advantage there, at which point the others might respond in kind. Competition is good that way.
  • Google almost certainly does not expect many people to use the full 10GB of GMail. That's why they offer more GMail storage. All about marketing.
  • Sorry, walked away and came back, didn't mean to repeat Dev.
  • I'll take it. Don't use much now though.
  • don't understand why. i've had gmail for almost as long as it's been available and i delete next to nothing and i'm still only at 1.5 gbs. 10 GBs of storage is more useful for a data storage service. Not that i'm switching my stuff out of where its at now to gdrive.
  • For one I am glad with the gmail bump. I already am at 6GB usage for emails.
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  • Forget 10GB, most people wont even use 1 GB!
    Nice marketing trick from google.
    NB:I have been using gmail for 6 years.Still unable to cross 1 GB mark.
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