Häftigt! Ikea working with Apple to launch an AR app when iOS 11 ships this fall!
At WWDC 2017, Apple announced it would bring augmented reality to iOS devices with ARKit, a framework that lets developers produce augmented reality experiences using an iOS device's camera and embedded sensors. Apple showed a couple nifty demos on stage and made mention of Ikea:
Apparently Ikea is very serious about "placing furniture everywhere," because the company is reportedly working to be a launch partner for AR when Apple ships iOS 11 this fall.
It's not hard to imagine what an Ikea app with augmented reality would do. The app will help potential customers get an idea of how a particular piece of furniture will look in the physical space in their home. You'd scroll through the various hipster couches, select one, and plop it down in your living room. You could walk around it, get close to it to see the texture of the fabric, move away from it to understand how it'd fit in your space, etc. Basically, you'd be able to do everything … save for sitting down and feeling how comfortable (or uncomfortable) it is. Once you decide a HEKTAR or an EKTORP or a KALLAX work for you, you'd be able to add 'em to your cart and checkout. Saving a few physical trips to Ikea might be just what the doctor ordered. 😉
According to 9to5Mac, the furniture models will be incredibly precise, so you won't mistake a dog sofa for a human sofa:
Ikea says any and all new products it launches will get an AR model. The company will reportedly include up to 600 models in the app at launch. We'll have to cross our fingers Ikea is able to get everything working in time — the article says Ikea is very aware of the fall deadline for a day-one launch.
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Does an AR app from Ikea sound like something you'd use? Give us a shout in the comments with your thoughts!
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Mikah Sargent is Senior Editor at Mobile Nations. When he's not bothering his chihuahuas, Mikah spends entirely too much time and money on HomeKit products. You can follow him on Twitter at @mikahsargent if you're so inclined.
They already have AR functionality in their catalogue app.
It won't be using ARKit though, which is much better than normal AR