Investors should 'support Apple' by buying new iPhones, says financial advisor

Iphone 12 Mini Purple Back Hero
Iphone 12 Mini Purple Back Hero (Image credit: Joe Keller / iMore)

What you need to know

  • One financial advisor and AAPL shareholder says investors should buy new gear to "support Apple".
  • Financial adviser Paul Lane reckons he likes to buy the latest iPhones and Macs to help the company he invests in.
  • Lane also wants others to do the same.

Those who own shares in Apple should also buy the latest and greatest the company has to offer, according to one financial advisor. The reason isn't just that it means they get hot new toys to play with — it's so they can "support" Apple.

According to financial advisor Paul Lane via Philip Elmer-DeWitt's Apple 3.0, he buys new Apple gear to help support the company he invests in. A company that will "handsomely fund my retirement."

Like most of your subscribers I have owned shares in Apple for many years. It is my largest investment and (fingers crossed) will continue to handsomely fund my retirement.In return, I support Apple in my own way by…

That way involves buying new iPhones, iPads, Apple Watches, and Macs. And Apple Care and Apple One, for that matter.

The impact on Apple of these actions may be minuscule, but I feel it's the least I can do. As a bonus, my wife and I get to own and enjoy the latest Apple products. In addition, by showing off our new acquisitions to friends and colleagues, we've probably helped Apple make some extra sales.

Lane goes on to suggest everyone else who invests in Apple should do the same, apparently as a way to "give back to Apple." I'm sure none of those suggestions are at all related to making sure AAPL continues to perform well enough to pay for that retirement.

At least those looking to give back will have plenty of ways to do that soon. New iPhone 13 models will likely arrive next month, shortly followed by a new Apple Watch Series 7 and much more. The best portable Mac ever will also arrive in the form of a new Apple silicon-powered 16-inch MacBook Pro, if you believe recent reports.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.