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The iPhone 11 is doing so well, Apple may keep an LCD phone in its 2020 lineup

(Image credit: Apple)

What you need to know

  • The iPhone 11 is performing so well, sources say it could push Apple into keeping an LCD phone in its 2020 iPhone lineup.
  • Apple has boosted component orders for the iPhone 11 by 15% after better-than-expected demand.
  • It has reduced orders for iPhone 11 Pro Max components.

A report from DigiTimes via MacRumors suggests that the performance of the iPhone 11 is so strong that it could encourage Apple to rethink its 2020 iPhone lineup.

According to the report, Apple has boosted component orders for the iPhone 11 by 15% due to better than expected demand. It also notes that due to "flat" sales, it has reduced orders for the iPhone 11 Pro Max by about 5%.

If the soures are correct this could provide some immediate insight into the overall success of Apple's latest iPhone range. It would also seem to confirm previous reports from another analyst which suggested that Apple would decrease iPhone 11 Pro Max production following weaker sales. Clearly the iPhone 11 seems to be a smash hit with buyers, much like last year's iPhone XR.

Perhaps more interestingly however, the report claims that the iPhone 11 is performing so well that it could encourage Apple to rethink its iPhone 2020 lineup:

DigiTimes' sources speculate that brisk iPhone 11 sales could influence Apple's 2020 iPhone plans, suggesting the company could choose to keep an LCD-based smartphone in next year's flagship lineup instead of adopting OLED wholesale.

The report notes previous speculation from analyst Ming-Chi Kuo suggesting that Apple would move to an all OLED lineup in 2020. Reports had previously suggested that Apple would launch a new 6.7-inch iPhone and a 5.4-inch model as high-end devices, and a low-end 6.1-inch device, all with OLED screens. This latest report from DigiTimes seems to suggest that there is at least speculation that on the back of the iPhone 11's success, Apple could be planning to hold on to an LCD mode iPhone next year.

Whilst OLED panels certainly provide a superior viewing experience, LCD does have its benefits including better power efficiency and reduced cost, as is evident in this year's range. There have been several separate rumors that Apple will release a successor to the iPhone SE some time next year, however this appears to be the first we've heard about Apple holding on to an LCD phone with regards to its main iPhone product cycle, which usually refreshes in September.

Stephen Warwick
Stephen Warwick

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.

2 Comments
  • I absolutely love everything about my iPhone 11, except one thing: the screen. I am on the annual upgrade plan with Apple, but this year because of the lack of significant upgrades year-to-year, I "upgraded" from last year's iPhone XS to the standard iPhone 11 model. The result was that I got a new phone, with a larger screen, for a reduced monthly payment, what I consider a real win-win situation. I will look at going back to the higher-quality model next year when I hope there will be a significant enough update. The problem, as I said, lies in the screen, specifically the LCD screen on the iPhone 11. It is fine indoors but absolutely useless outdoors, when compared to the OLED screen on my old XS. The days of LCD screens on iPhones should be long gone in my opinion. When every cheap Android phone, devices that cost less than half of what an iPhone 11 costs, now comes with an OLED screen, there is no reason Apple should be shipping a device with anything but OLED. I love my 11 but the screen on this thing is horrible.
  • LCD screens seem old-tech to me now, especially given that I use dark mode, plus OLED on dark mode offers battery improvements which have actually proven to be quite significant on the OLED iPhones, this is why the Apple Watch has always had a black interface with an OLED display