What you need to know
- Apple's iPhone 12 launches today.
- The company has shared photos as customers arrive in stores to buy the new device.
- You can also see behind the scenes as Apple begins distribution in the US.
In a press release (opens in new tab) the company stated:
Apple shared photos of customers in Singapore's Apple Orchard Road store, with customers in masks receiving their iPhone 12, 12 Pro, and iPad Air devices.
Apple has also shared some photos of its distribution center in Carlisle, Pennsylvania, and UPS's Worldport in Louiseville, Kentucky as phones prepare to ship to customers across the nation.
A launch year like no other, Apple's stores are all operating health measures including temperature checks, social distancing, the wearing of masks, and bookable appointments to ensure customers and staff remain safe.
Apple staff are using sanitizer and wipes when handling customer devices, and Apple's large tables on its shop floor provide the perfect measure for social distancing. Apple is also operating a reservation system to stop queues building up outside of its stores, and reservation is the only way to secure the purchase of a device at a brick and mortar location. Apple is recommending to customers that they check Apple's website to establish the best purchasing option for them in advance of traveling. Apple is also operating several 'Express' retail setups which help customers get in and out of stores more quickly and easily.
Apple says it plans to update its story from today as more stores open and customers get their hands on their devices, so we'll update this piece too. Stay tuned.
Get the best of iMore in in your inbox, every day!
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
When are they going to rid of the hideous notch?
Got it, but will be returning it. Really thought I could “conform” with 6.1 inch, but honestly have been going back to using the 11 Pro MAX this whole time. I am enjoying the new boxy design though. Definitely missed that.
Thank you for signing up to iMore. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.