iPhone 12 drives record smartphone shipments in Japan

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What you need to know

  • A new report says the iPhone 12 has led a record year for smartphone sales in Japan.
  • New research indicates Apple took about half of the smartphone market.
  • Shipments of 5G phones increased by nearly 4000% in the country in 2020.

A new report says the iPhone 12 helped spur a 4000% increase in 5G smartphone shipments in Japan last year.

From TechNews:

With the blessing of Apple's 5G-supported iPhone 12 series models, Japan's domestic 5G smartphone shipments have exploded. In 2020, there will be a 40-fold increase, and this year's shipments are expected to double again. MM Research Institute, a Japanese ICT market research and consulting organization, released a survey report on the 18th and pointed out that in 2020 (April 2020 to March 2021), domestic smartphone shipments in Japan increased by 16.9% annually to 32.757 million. Exceeding the 32.58 million in 2017, the annual shipments set a record high. In 2020, Japan's SIM-Free smartphone shipments increased by 42.4% annually to 4.287 million units. The annual shipments hit a record high, accounting for 13.1% of the overall smartphone shipments.

Apple's iPhone 12 reportedly drove some 11 million 5G smartphone shipments, a 4000% increase on 2019's 269,000 units. As the best iPhone in recent years and the first to feature 5G, it's not hard to see why.

Apple reportedly took around 50% of the Japanese smartphone market followed by Sharp, Samsung, Fujitsu, and Sony.

The news follows reports this morning that Apple's iPhone is also finding success in China, from that report:

A new report says Apple sold 2.7 million iPhones in China last month, enjoying "brisk" sales of the iPhone 11 and iPhone 12, including Apple's latest new purple color.From Digitimes:Apple's iPhone 12 and iPhone 11 series products, including a new color of iPhone 12 mini, enjoyed brisk sales in China in April, totaling 2.7 million units or 10% of the market share, up from 8% seen a month earlier.Looking ahead, the report cites observer estimations stating Apple's shipments of iPhones in China "are likely to grow by a double-digit rate on year to 8-8.5 million units in the second quarter of 2021."

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9