What you need to know
- Apple has been surprised by the demand for iPhone 12 Pro.
- It's struggling to keep up with the manufacturing requirements.
- It's pulling parts from iPad production to try and make up the shortfall.
Apple is reportedly so surprised by the level of demand for iPhone 12 Pro that it's had to repurpose parts that were supposed to be put into iPads just to keep up with manufacturing requirements.
According to a Nikkei report, demand has been considerably stronger than Apple's forecast, leaving it short of handsets for sale. As a result, it's pulling parts from iPad production to try and ramp things up a notch.
As a result, iPad production has now been impacted as well.
Apple is said to be trying to get more iPhones – of all configurations – onto shelves as quickly as possible.
While stock shortages around an iPhone launch are nothing new, Apple is dealing with unprecedented issues this time around thanks to the COVID-19 pandemic. That's a situation that's unlikely to change any time soon, too.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.