Jobs: Mistake to Launch MobileMe on July 11

While David G. seems to have forgotten his pledge to update us on MobileMe's status late last week, following what can only be called a disasterous launch, Steve Jobs seems to have just dropped the BOOM! on MobileMe's status within Apple.

Ars Technica claims to have seen an email sent out late last night in which Jobs admits:

It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store. We all had more than enough to do, and MobileMe could have been delayed without consequence.

Instead of dropping MobileMe on/around July 11th, Jobs believes a staggered approach would have been better, where features and WebApps were rolled out one by one, each with considerably more testing. Saying MobileMe was "not up to Apple's standards", Jobs also said "The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year."

How so?

Eddy Cue, former VP of iTunes, adds MobileMe and AppStore to his portfolio, and now reports directly to jobs as VP of Internet Services.

Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

4 Comments
  • I agree with Jobs "Jobs believes a staggered approach would have been better, where features and WebApps were rolled out one by one"
  • There will be a day when this service will be almost flawless. Like BIS is.
  • I hope for the traveling business users that that will be the case, Brian. However, even if it were working flawlessly from day one I still don't see the value in it for home or light business users at the $99 price point.
  • D'OH!