Mobile Me: Bad Name, Better Service?

We've gone over just how bad the Mobile Me brand sounds to us a couple of times already (almost as bad as this week's service!), but now reports surface that there may just be something better hidden beneath the bad label:
MobileMe is slated to include a host of new features, which we alluded to early in May; in addition, there will be new web interfaces for all aspects of MobileMe -- calendars will look just like iCal, Contacts will look just like they do in Address Book, etc. This is similar to the way .Mac Webmail works today, though we've heard that the new interfaces will be much snazzier (yes, that's a technical term).
Delivery estimate? Late June/July timeframe, hooking into the iPhone 2.0 and not only the newly released OS X 10.5.3, but potentially Windows as well.
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.