New iPhones are almost selling better than even Apple hoped

By Oliver Haslam
published

iPhone 11
iPhone 11 (Image credit: Apple)

What you need to know

  • iPhone 11 and iPhone 11 Pro are selling extremely well .
  • Sales figures are close to beating even Apple's estimates.
  • Apple has asked manufacturers to pick up the pace.

The new iPhone 11 and iPhone 11 Pro are selling so well that they're close to beating Apple's own estimates. That's according to a new report from Bloomberg.

The report says that Apple had predicted that it would ship between 70 million and 75 million iPhones throughout 2019. Sales are so strong that Apple has told its suppliers that it expects the final numbers to be towards the high end of those two figures.

We heard earlier today that sales in China are particularly strong. Sales of iPhones were up 230% for the month of September with that trend likely to continue. And as Bloomberg also notes, Apple's iPhone 11 is proving particularly popular globally thanks to its relatively low price and high spec sheet.

Consumer interest in the iPhone 11 suggests Apple may be tackling a problem that has plagued its lower-end models in recent years: Many people want the best iPhones, but can't afford them. The iPhone 11 bridges that gap. The only major differences between that model and the iPhone 11 Pro is a third-camera for deeper zoom and the resolution of the screen. Reviews of the iPhone 11 have been positive, with praise coming for the consistency of the camera between the regular iPhone 11 and the Pro version.

Throw the rumored $399 iPhone SE 2 into the mix and Apple may have finally solved its (relatively) low cost iPhone problem.

Oliver Haslam
Oliver Haslam
Contributor

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.