New 'Shot on iPhone' video brings flowers to life in creative ways

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Everyday Experiments Full Bloom
Everyday Experiments Full Bloom (Image credit: Apple)

What you need to know

  • Apple has shared its latest addition in the company's "Shot on iPhone" campaign.
  • "Everyday Experiments: Full Bloom" uses iPhone 12 to bring flowers to life in creative ways.

The iPhone 12 captures some truly beautiful flowers in the latest video from Apple.

Today, Apple released its latest "Everyday Experiments" video on its official YouTube channel. The video, titled "Everyday Experiments: Full Bloom," shows how the iPhone 12 can be used to capture flowers and plants in some really unique ways.

The video was shot by Donghoon J. and James T. of Incite as part of Apple's "Shot on iPhone" campaign. The song featured in the video is "two queens in a king sized bed" by girl in red.

If you want to check out more of Apple's experiments series with iPhone, you can check out the "Experiments Shot on iPhone" on the company's YouTube channel.

You can jump to whatever part of the video that makes sense by using the timestamps below:

Commissioned by Apple. Celebrate spring's colors, life, and growth with iPhone 12.00:00 - Intro00:23 Stop Motion See change in a new way with: - Pruners - Photos and Videos on iPhone 1200:53 Slo-mo Take in every beautiful moment with: - Highlighter markers - String - Tape - Magnifying Glass - Drinking Straws - Slo-mo on iPhone 121:51 Time-lapse Capture growth and movement with: - A lamp - Tripod - Time-lapse on iPhone 12

iPhone 12 Blue
iPhone 12


Bottom line: For most people, there is no reason to invest in the Pro model. With near-matched specs across the board, this is the new standard in iPhone.

Joe Wituschek
Joe Wituschek
Contributor

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.