What you need to know
- Apple announced its 2019 Q4 earnings yesterday, but not everyone is happy.
- One analyst is concerned about Apple's falling iPhone ASP.
- It's likely any fall is due to iPhone 11.
Overall iPhone revenue for the quarter sat at $33.6 billion against an estimate of $32.42 billion, but that isn't enough for Long. Instead, he's concerned that iPhone ASP will fall 10% year over year for the final quarter of the 2019 calendar year.
The reduction in ASP is very likely due to the arrival of iPhone 11 and the fact iPhone XR remains in the lineup at a lower price point. And despite initially backing Apple's lower iPhone entry price, Long now says he didn't expect quite so many people to go for iPhone 11 over iPhone 11 Pro or iPhone 11 Pro Max.
One way Apple could improve ASP is to release a 5G iPhone in 2020, as has been rumored. But even then Long doesn't believe that the company would be able to charge enough without negatively impacting the demand for the product.
There's just no pleasing some people.
Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
You can’t have it both ways. Lower asp, more sales. Even after they lowered the price, they still be quarterly projections.
They need to drop the price of phones by about 40%. I used to buy a new phone every year. With these prices I buy one every 3 years.
Only in the USA would someone be dissatisfied with revenue of $33 BILLION...🙄😑
Apple seem to be just fine with it. Thats the best part. This guy is a dope.
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