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Samsung ad invites iPhone fans to "fall in love" with Note 10's Video Bokeh

What you need to know

  • The ad shows how the Galaxy Note 10 can blur video backgrounds.
  • No iPhone can do the same thing out of the box.
  • But there's a third-party app that can.

Apple may not even have its iPhone 11, iPhone 11 Pro, or iPhone 11 Pro Max in stores yet but Samsung is already on the offensive. It's released a new YouTube video inviting iPhone fans to "fall in love" with its Galaxy Note 10. It's hoping that the Live Focus feature will do the trick.

The ad shows two people capturing video of someone's marriage proposal. One of them has an iPhone, the other a Galaxy Note 10. The Galaxy Note 10 is able to blur the background of the video, making for a better overall effect.

Samsung then delivers the kicker, saying "Missing a little… je ne sais quoi? Switch to the Galaxy Note10. And fall in love with Live Focus Video." You have to give Samsung extra points for French, really.

There's no doubting that the feature sounds pretty great, and it's definitely not something the iPhone can do at this point. At least, not by using the standard iPhone Camera app. But as MacRumors notes, apps like the popular FilMIC Pro (opens in new tab) can definitely do something similar.

Whether any of this is enough to make iPhone users switch to a Galaxy Note 10 remains to be seen. It starts at $949 and is already on sale, whereas the iPhone 11 Pro starts at $999 and goes on sale next Friday, September 20th. The iPhone 11, with its one fewer cameras, goes on sale on the same day starting at just $699.

Oliver Haslam
Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.

3 Comments
  • This isn't for making iPhone users switch, it's just Samsung's way of selling phones based on people feeling like they're part of some iPhone-hating race and thinking that they're superior
  • And those same Samsung fans call Apple fans a cult. Pot, meet Kettle.
  • There is bad on both sides, but I don't think Apple are trying to fuel it, like Samsung are. They used to have PC vs Mac ads, but not anymore