Smartphone beta test campaign comes back to bite Nokia in the @$$
Last week Nokia launched their new, Lumia 900 Windows Phone marketing campaign, pretty much calling the iPhone a problem-plagued beta test of a smartphone.
And then the Lumia 900 promptly launched with bugs that embarrassingly made it look like no one had bothered to beta test it.
It's all fun and games to to mock the iPhone about problems real or imagined from 2007 and 2010, but it looks like Nokia would have been better off paying less attention to Apple and more attention to their own phones. And earnings. In 2012.
So. Yeah. Ouch.
To their credit, Nokia is going above and beyond to make it right, offering exchanges, a firmware fix, and a $100 credit. But maybe next time they should get the phone out first and start the negative campaigning second?
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.