Sprint has announced a slight executive shakeup today, bringing in former Telstra exec Tarek Robbiati as its new CFO, and Günther Ottendorfer as its COO of technology. The shakeup will also see Sprint's Chief Network Officer, John Saw, promoted to Chief Technology Officer. Sprint is clearly looking to bring a fresh outlook on its strategy in the competitive mobile space with some new faces. Speaking on Robbiati's new position as CFO, Sprint emphasized his track record for transformation at his previous posts:
Similarly, Sprint is hoping that Ottendorfer will help the company successfully expand its wireless network:
With the new executives coming on board just ahead of Sprint's quarterly earnings report tomorrow, August 4, it seems likely the company may be pre-empting some bad news. In any case, it will be interesting to see how this pans out, and if we see any notable shifts in strategy to deal with Sprint's most immediate threat, T-Mobile.
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