T-Mobile taps Kim Kardashian to lead its Super Bowl commercial

By Phil Nickinson
last updated

Breaking from its new modus operandi of "uncarrier," T-Mobile apparently has gone the somewhat predictable route for its 2015 Super Bowl commercial, tapping often-controversial, always sensation model, host, and reality-show star Kim Kardashian to talk about selfies for 30 seconds of your life you'll never get back.

#Uncarrier.

Phil Nickinson
Phil Nickinson

Phil is the father of two beautiful girls and is the Dad behind Modern Dad. Before that he spent seven years at the helm of Android Central. Before that he spent a decade in a newsroom of a two-time Pulitzer Prize-finalist newspaper. Before that — well, we don't talk much about those days.