T-Mobile's first Super Bowl ad features Drake in a box

T-Mobile has decided to release the first of two planned Super Bowl 50 ads early, featuring rap music star Drake in a parody of his own Hotline Bling music video.

The ad shows Drake doing his signature Hotline Bling "dance in a box" and singing the chorus line, "You used to call me on my cellphone". The director then calls "Cut" as some folks in suits come up to the shooting stage. They remind Drake he should insert some more lyrics in the song, like downloading music could affect their data plan. Oddly enough, Drake seems to be very receptive to their suggestions.

T-Mobile isn't planning to show its other Super Bowl 50 ad until the big game itself, set for Sunday night.

Source: T-Mobile (YouTube)

John Callaham

I have been writing professionally about technology and gaming news for 14 years.