Design

Microsoft unveils new logo, signals the future by clinging even more tightly to the past

Microsoft unveils new logo, signals the future by clinging even more tightly to the past

Microsoft's new corporate logo has updated their corporate logo for the first time in 25 years and... it looks more like a Windows logo than a Microsoft logo. As a Windows logo, it would be brilliant. Clean, square, solid, and Microsoft's new logotype, Segoe, is really nice. It's so nice, it could easily stand alone without the Windows logo next to it. And they really should have let it.

Rene Ritchie 55
Apple’s goal is not to make money but to make good products according to Jonathan Ive

Apple’s goal is not to make money but to make good products according to Jonathan Ive

Jonathan Ive believes that Apple’s goal is not to make money but to make good products. Ive, who is Apple’s Senior Vice President of Industrial Design, was speaking at the British Embassy's Creative Summit. According to Wired UK., Ive said: We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what...

chrisoldroyd 14
Making the right choices: How we designed and developed the iMore for iPhone app

Making the right choices: How we designed and developed the iMore for iPhone app

Or, why building a solid iMore for iPhone app ain't like dusting crops, boy! Han Solo's right. People release thousands of apps a week into the App Store, with varying levels of commitment and forethought to the final products. At Nickelfish, we pride ourselves on not being those kinds of people. Which is why when Rene and the Mobile Nations guys came to us and asked us to build them a...

Seth Clifford 8