True Religion hopes the Apple Watch can help improve customer engagement

Clothing retailer True Religion has started giving Apple Watches to its retail employees in an effort to increase customer engagement. The company started the rollout in its stores in Los Angeles and New York City, and will expand it to between 20 and 30 of their stores soon.

With the watch, retail staff can be alerted through the Apple Watch app when loyalty program customers with the company's iPhone app (opens in new tab) installed enter a store. From AppleInsider:

True Religion loyalty members who opt in on the company's app will allow associates to know once they have entered the store, thanks to iBeacons. Salespeople will be alerted to their presence with a haptic response from the Apple Watch.

The Apple Watch app, made in partnership between Aptos and Formula 3, gives sales associates information about the customers, including product recommendations and buying patterns. True Religion hopes that its Apple Watch app will lead to better interaction between retail staff and customers.

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.

6 Comments
  • Such an offensive name for a store. :-/
  • Negative nancy strikes again..... Sent from the iMore App
  • Oh ye of little faith... Sent from the iMore App
  • People still buy Pure Religion? Sent from the iMore App
  • Do you mean, are there still stupid people around who would pay $300+ for a pair of jeans? Sheeet son, this is AMERICA! Sent from the iMore App
  • I meant TRUE Religion. The brand is so ridiculous and unnecessary, I forgot the name. Sent from the iMore App