Twitter BlueSource: @JonErlichman

What you need to know

  • Twitter is beginning the rollout of its Twitter Blue subscription service.
  • It will be available in Canada and Australia for $3.49 CAD or $4.49 AUD per month.
  • It brings an 'undo' button, dedicated support, and a new 'Reader Mode'.

Twitter is today beginning the rollout of its new subscription services Twitter Blue, beginning in Australia and Canada.

In a release the company stated:

We've heard from the people that use Twitter a lot, and we mean a lot, that we don't always build power features that meet their needs. Well, that's about to change. We took this feedback to heart, and are developing and iterating upon a solution that will give the people who use Twitter the most what they are looking for: access to exclusive features and perks that will take their experience on Twitter to the next level.

And for those wondering, no, a free Twitter is not going away, and never will. This subscription offering is simply meant to add enhanced and complementary features to the already existing Twitter experience for those who want it.

The service will launch first in Australia and Canada so Twitter can get a handle (sorry) on what customers think but didn't specify when it might spread further afield.

New features include Bookmark Folders for storing saved content, an undo tweet function in case of typos with a timer of up to 30 seconds, and a new "reader mode" that lets you read threads in an easier format. It also includes customization options including colors and dedicated support for resolving issues including account-related problems and reporting harassment.