Looks like living near Twitter X is now even worse than using Twitter X
I would be f*****g LIVID.
The world's smartest and most stable businessman Elon Musk has brought the artist formerly known as Twitter into sharp disrepute from both the neighbors of its HQ and the city of San Francisco after installing a massive strobe light in the shape of an X on the roof to celebrate the company's new branding.
The social media outlet, which has famously been strapped for cash recently (who can imagine why?), has changed its name to X in a bizarre rebranding exercise that only the Tesla and Space X mogul could have thought up. After announcing that Twitter was changing its name to X last week, users spent days still able to "tweet", logging in to the "Twitter" app, and seeing the Twitter logo on its homepage.
Now, Twitter is very much X, and has even managed to successfully change its name as such on the iOS App Store despite Apple's band on one-character app names, and the company has erected a giant strobe light on the roof to celebrate. Now, Twitter's neighbors are furious, and the city of San Francisco isn't best pleased either.
Shout out to my X
"I would be f*****g LIVID. Imagine this f*****g X sign right across from your bedroom," quipped one user who tweeted a video of the outrageously bright sign that now adorns the roof of X HQ, lighting up the entire building opposite like the Death Star.
I would be fucking LIVID. Imagine this fucking X sign right across from your bedroom. #x #twitter pic.twitter.com/FH4nqcS8oyJuly 29, 2023
San Francisco's Department of Building Inspection went to the headquarters on Friday night to demand answers, reports The New York Times, but the offending strobe light was quite operational when the inspector arrived.
According to NYT, Patrick Hannan, a spokesman for the department, stated that "a building permit is required to make sure the sign is structurally sound and installed safely,“ and that "planning review and approval is also necessary for the installation of this sign.”
The company has been notified that it is in violation of city code and has been asked to give access to the roof for an inspection. For its part, Twitter has told the city that it was a "temporary lighted sign for an event", but denied a second attempt by inspectors to access the roof on Saturday.
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"This whole Twitter rebranding is going from nonsensical, to stupid, to downright insane," said one angry user. "This is the new Twitter, or X, or whatever it's called now, sign seen from an apartment near the HQ. Are you kidding me? This is absurd and I'm sure it's illegal."
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
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Just_Me_D As I've stated before, the hatred for Musk and the willingness by the tech community (not everyone) to demean his character and his company is mind boggling.Reply
Didn't Apple acquire and rebrand Dark Sky?
Didn't Microsoft acquire Accompli and then rebrand it as the new Outlook app?
So why is Musk's acquisition and rebranding of Twitter despised? -
phlamethrowre
Because Musk doesn't play by the MSM rules of covering for the left. Plain and simple.Just_Me_D said:As I've stated before, the hatred for Musk and the willingness by the tech community (not everyone) to demean his character and his company is mind boggling.
Didn't Apple acquire and rebrand Dark Sky?
Didn't Microsoft acquire Accompli and then rebrand it as the new Outlook app?
So why is Musk's acquisition and rebranding of Twitter despised? -
Just_Me_D phlamethrowre said:Because Musk doesn't play by the MSM rules of covering for the left. Plain and simple.
I wonder how many people (tech bloggers and tech reporters) have complained to Apple for allowing the single letter “X”. Per Apple, “App names must be limited to 30 characters.” Source: https://developer.apple.com/app-store/review/guidelines/#:~:text=2.3.7%20Choose%20a%20unique,just%20to%20game%20the%20system. I breezed over the info via the above link fairly quickly, but I didn’t see anything prohibiting the use of a single character as the app name. -
FFR Just_Me_D said:As I've stated before, the hatred for Musk and the willingness by the tech community (not everyone) to demean his character and his company is mind boggling.
Didn't Apple acquire and rebrand Dark Sky?
Didn't Microsoft acquire Accompli and then rebrand it as the new Outlook app?
So why is Musk's acquisition and rebranding of Twitter despised?
It makes those that hate musk and Twitter look incredibly foolish…Until they lose all credibility. -
Just_Me_D FFR said:It makes those that hate musk and Twitter look incredibly foolish…Until they lose all credibility.
I don’t have a problem with people not liking Musk. I really don’t, but dang…don’t “hate” the man because you disagree with his views, his way of doing things, etcetera.
Today’s generation is both frightening and sad because they can’t handle allowing someone with a different view than what’s popular to even have a platform to speak on. They take the “if you’re not with us you’re against us” saying to a new level. To agree to disagree to them is akin to allowing a suffering animal to continue to suffer instead of putting it out of its misery. ;) -
Annie_M
Well said as well as sad but true.Just_Me_D said:I don’t have a problem with people not liking Musk. I really don’t, but dang…don’t “hate” the man because you disagree with his views, his way of doing things, etcetera.
Today’s generation is both frightening and sad because they can’t handle allowing someone with a different view than what’s popular to even have a platform to speak on. They take the “if you’re not with us you’re against us” saying to a new level. To them, to agree to disagree is akin to allowing a suffering animal to continue to suffer instead of putting it out of its misery. ;) -
FFR Just_Me_D said:I don’t have a problem with people not liking Musk. I really don’t, but dang…don’t “hate” the man because you disagree with his views, his way of doing things, etcetera.
I never was a fan of musk either. But I’m indifferent to the whole musk/Twitter fiasco.
Don’t really care who people hate, but it’s weird and quite frankly pathetic to hate blindly and expect everyone else to blindly follow.
Just_Me_D said:Today’s generation is both frightening and sad because they can’t handle allowing someone with a different view than what’s popular to even have a platform to speak on. They take the “if you’re not with us you’re against us” saying to a new level. To agree to disagree to them is akin to allowing a suffering animal to continue to suffer instead of putting it out of its misery. ;)
Kind of like this guy.
Thing is that’s pretty unsustainable and sooner or later they will turn on each other. -
grover5 So, if I am following correctly, people who don’t like musk do so blindly? Not because of his apartheid baby life? Not because of his horrendous worker record? Not because of the rampant racism in his companies which has caused multiple ongoing investigations and lawsuits? Not because of the rampant misogyny in his companies also leading to multiple investigations? And most importantly…not because he safe harbors right wing people who post pedophile material on Twitter? It’s just blind hate right? Good lord. If you don’t know…keep quiet and listen.Reply -
grover5 I mean…he seems delightful.Reply
https://abcnews.go.com/US/wireStory/musk-threatens-sue-researchers-documented-rise-hateful-tweets-101869603 -
grover5 The number of articles I could post are endless. In order to not be aware of who musk is you’d have to bury your head in the sand.Reply
https://www.rollingstone.com/culture/culture-news/elon-musk-racist-rhetoric-twitter-advertisers-1234710991/