UK streamer NOW TV's app refuses to work on the 2nd gen. Apple TV 4K

Apple Tv 4k 2021 Box Remote
Apple Tv 4k 2021 Box Remote (Image credit: Rene Ritchie / iMore)

What you need to know

  • NOW TV's streaming app is refusing to work on new Apple TV 4K boxes.
  • Users can't even log in, receiving an error that can't be bypassed.

The new Apple TV 4K is now available for people to buy, but those who use the UK streamer NOW TV are finding that it isn't all as easy as they might expect. The NOW TV app simply won't work on the new hardware.

People installing the app on their new kit aren't able to sign in using their NOW TV credentials. In fact, they can't even get as far as trying because the app throws an error message that cannot be bypassed.

As spied by 9to5Mac, people are already taking to social media to point the issue out and we can only hope that NOW TV can find a fix sooner rather than later. People need to watch their Sky Sports!

Given the fact the new Apple TV 4K is very similar to the old one in most ways, it's likely this is a simple software security check that's failing. If that's the case a fix could be as simple as making a configuration change server-side. That won't need any app updates and should have people watching their favorite shows in no time at all.

Over to you, NOW TV!

Everyone who hasn't yet bagged their new set-top box yet should check out the best Apple TV deals we could find. Everyone likes to save some money here and there, right?

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.