Verizon buckles to pricing pressure with new MORE Everything plan

On Thursday Verizon announced its new MORE Everything program. It's another shared data family plan that replaces Verizon's Share Everything program. With more competitive pricing, it's a rare capitulation for the nation's biggest carrier, which up to now has resisted pricing pressure from the competition because of the strength of its network.

Customers who combine the MORE Everything plan with Verizon's Edge upgrade program can save themselves $10 per month off their monthly access charge if they have a shared data plan of up to 8 GB. If you pay for 10 GB or more shared data, you can save up $20 per month.

What's more, Verizon is increasing the amount of data for certain plans - a $40 plan that had been capped at 500 MB now goes to 1 GB, while the $50 plan goes from 1 GB to 2 GB. Verizon's $60 plan goes from 2 GB to 3 GB.

MORE Everything customers also get access to service called Family Base, which enables parents to keep a close eye on who their kids are talking to and texting and what apps they're using on their smartphones, along with reduced international calling rates - both programs are free for the first three months, then cost $5 per month extra.

Peter Cohen