What you need to know
- Apple has dropped to 4th place in global smartphone sales in Q3 2020.
- The delayed release of the iPhone 12 lineup is thought to be the cause of the drop.
In a press release, research firm Gartner reports that Apple has dropped to fourth place in global smartphone sales in the third of quarter of 2020 with Xiaomi moving past the company to third place.
Annette Zimmermann, research vice president at Gartner, says that the drop was due to Apple's delayed release schedule of the iPhone 12 lineup.
Worldwide smartphone sales decreased by 5.7% year-over-year in the third quarter of 2020. Anshul Gupta, senior research director at Gartner, says that the slump in smartphone sales is due to consumers limiting discretionary spending during the pandemic.
Gupta went on to say that signs of recovery can be seen especially in India, Indonesia, and Brazil, three of the top five smartphone markets.
Despite a late start to the iPhone 12 lineup, Apple posted a record quarter for its fourth quarter in 2020.
Get the best of iMore in in your inbox, every day!
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
Thank you for signing up to iMore. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.