What you need to know
- Pre-orders for the iPhone 12 and iPhone 12 mini in Purple are now live.
- The phone will be available on April 30.
The Purple iPhone is back!
Pre-orders for the iPhone 12 and iPhone 12 mini in its new Purple finish are now live on the Apple Store website and Apple Store app. The phone will be available next week on April 30, so orders placed now should arrive at customer's doorsteps as soon as that date.
Apple announced the new finish for the iPhone 12 and iPhone 12 mini at its 'Spring loaded' event earlier this week.
"The incredible iPhone 12 is the most popular smartphone in the world, and the iPhone 12 family has an over 99 percent customer satisfaction rate. The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic — the fastest chip ever in a smartphone — great battery life, and the best 5G experience on any smartphone."
In addition to the new finish, Apple rolled out new MagSafe cases and MagSafe wallets to complement the new color.
iPhone 12 and iPhone 12 mini in purple will be available for pre-order beginning Friday, April 23, with availability beginning Friday, April 30. Customers can also complement their iPhone with a new MagSafe Leather Case or Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, or a Leather Wallet in Arizona, all available to order beginning today.
You can pre-order the new Purple finish for the iPhone 12 and iPhone 12 mini now at the Apple Store website and Apple Store app.
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